Attract the Right Buyer to Your Property!
So, you’ve listed your property on www.homesales.com.au but what next?
There are plenty of things you can do as a seller to attract the right buyer for your property. To make it even easier, we’ve put together a few simple hints to make sure you can market your property with the best of them.
Woo your customer with some sweet words
When listing your property for sale, be sure to include a detailed property description.
You’d be surprised how much buyers interested in your property will appreciate reading about the features that make your property stand out from the rest.
Describe the local area, facilities near by including things like schools, public transport, parks, shopping centres, or even how close you are to the beach!
If you’re having trouble writing a description about your property, why not start by making a list all things your property has. Not only will this be easy on the eye, but it also gives you the opportunity to make your property stand out.
Handy Hint: To give your listing a new look, freshen up your property description every so often with a new heading or more details.
Don’t sell yourself short
The price you list your property can affect the amount of enquiry you receive. You don’t want to set the bar too high or too low, so, do your research!
To get an idea of what your property is worth have a look at what properties with similar attributes to yours are selling for in your local area. It’s also worth while reading through the Residex Right Price Report sent to you when listing your property on homesales.com.au.
Allow a little extra room for negotiating your price with buyers to ensure you don’t fall short. After all, price is one of the most important factors when selling your property.
Beauty is in the eye of the beholder
When you’re searching for any item online what are you attracted to first - an item with photos or an item without photos?
We’d imagine most of you said ‘with photos’, so why should your property be any different? Potential buyers want to see what they are enquiring on, making the photos you include in your listing so important.
Try and ‘theme’ your home how you want it to be perceived – is it an upmarket property or a warm, inviting family home, maybe your properties best feature is it’s location. Whatever the theme is, make sure your property is neat and tidy before you take any photos.
For more tips on preparing your home for photography Click here
Handy Hint: To attract new buyers to your property listing, try swapping the order of your photographs.
August 2010
